Adult website Kink.com is facing a proposed class action lawsuit alleging it violated federal and state privacy laws by sharing users’ sensitive viewing information with Google through tracking tools without obtaining consent. The lawsuit was filed in California federal court by two New York residents identified only as S.H. and C.C.
The plaintiffs accuse Cybernet Entertainment LLC, which operates Kink.com, of prioritizing marketing over customer privacy by accepting what they call a “devil’s bargain” with Google. Despite pornography usage being “an extremely private matter,” the lawsuit claims Kink.com installed Google tracking tools that collected and shared detailed information about users’ site activity.
Tracking Tools and Data Collection
The complaint alleges that Kink.com installed Google tracking tools, including “tracking pixels,” which can record “almost every interaction” between users and the website. While Google pixels typically only transmit routine user behavior like link clicking or page viewing, the lawsuit claims Kink.com intentionally configured the pixels to capture more sensitive information.
According to the plaintiffs, the tracking tools captured not just the fact that users were watching videos and the URLs, but also the specific titles of the videos they viewed. This information was then transmitted to Google, “the largest advertiser and compiler of user information in the world,” without users’ knowledge or consent.
Privacy Violations and Legal Claims
The lawsuit asserts multiple violations including the Video Privacy Protection Act, the Electronic Communications Privacy Act, the California Invasion of Privacy Act, and various state laws. The plaintiffs also claim invasion of privacy, breach of confidence, negligence, and breach of implied contract.
S.H. and C.C. state they registered for Kink.com accounts and visited the site in 2024 and 2025 with a “reasonable expectation” that their information would remain confidential. They argue that a person’s “sexual desires are some of the most sensitive, personal things in life.”
The alleged privacy violations have caused numerous injuries including invasion of privacy, loss of trust with online service providers, emotional distress, and continued risk to their sensitive information, according to the complaint.
Siri & Glimstad LLP attorneys Michael Connett, Mason A. Barney, Tyler J. Bean, and Sonjay C. Singh represent the plaintiffs. The lawsuit seeks to represent a nationwide class of people who watched videos on Kink.com and had their information shared with unauthorized third parties, as well as a subclass of New York residents.
The case is S.H. et al. v. Cybernet Entertainment LLC d/b/a Kink.com in the U.S. District Court for the Northern District of California.